John Bonaccorso
President and Chief Executive Officer
John Bonaccorso, a seasoned Internet entrepreneur, in addition to having been a co-founder of two venture-backed Internet companies, has an accomplished background in sales, marketing, and operational leadership. His experience includes the development of highly successful and profitable strategies for consumer products (eight years with American Express), Internet services, significant strategic partnership development, and new sales and marketing plans. This diversity of experience, along with his success in creating marketing and sales campaigns across many types of media including print, web, video, radio, and TV, gives the companies Mr. Bonaccorso works with a unique advantage.
Going beyond his expertise in marketing, strategy, and research design and analysis, Mr. Bonaccorso provides enormous value to his clients in identifying fundamental business issues and dynamics throughout the marketing process, as well as turning information into knowledge and action.
Mr. Bonaccorso distills from an abundance of information the knowledge that articulates major conclusions, implications and actionable recommendations. When relevant, Mr. Bonaccorso helps clients make sound business decisions based on delivering analysis of marketplace projections and the quantification in economic terms from different courses of action and investment levels, simulating real life scenarios.
Mr. Bonaccorso's most recent experiences have included increasing sales from $3 million/year to almost $36 million/year in twelve months as the Director of Marketing for a Melbourne, Florida based startup. In addition, Mr. Bonaccorso led the development of national and regional advertising plans and budgets, and the management of advertising and public relations firms. Additionally, he has developed high-level strategic partnerships with companies such as Apple Computer, achieved high-level group sales for ScorecardUSA, created successful brand marketing campaigns for American Express, e.port Public Internet, ScorecardUSA, and has accrued broad marketing experiences in both the new media as well as traditional marketing fields.
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