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Chrysalis Interactive Chooses The 9thXchange Over Apple's iTunes And Amazon.com to Create a One of a Kind, Online Leadership Channel

ANN ARBOR, MI / ORLANDO FL, October 4, 2007: The 9thXchange has partnered with Chrysalis Interactive to produce the world's first digital marketplace dedicated to business leadership and mentoring content. Together they will provide the answer for what iTunes, Amazon and others can't: a fast, affordable and secure method for the sale and resale of digital content from leadership experts.

KnowledgeCrush.com, a subsidiary of Chrysalis Interactive, will provide business professionals the opportunity to download leadership and mentoring courses currently unavailable to the general public. These courses, produced by leading business and academic experts, will include content on training, consulting, guidance and other management tools.

KnowledgeCrush.com is the latest content provider to partner with The 9thXchange which provides a complete digital marketplace platform including blogging, private stores, content protection, digital encryption, storage, payment processing and worldwide distribution systems.

Unlike Apple's iTunes or Amazon.com, The 9thXchange marketplace platform creates the first resale market for anything digital. The platform automatically collects and pays royalty payments to these content creators on each transaction, even on subsequent sales between consumers - forever! The 9thXchange ensures integrity, accountability, credibility and order in the current chaotic market for distributing digital content.

"The most highly respected leadership consultants were apprehensive about producing online material because of the high risk of it being illegally downloaded," says Christa Chambers-Price, Director of Chrysalis Interactive. "Through the services of The 9thXchange, KnowledgeCrush.com provides a safe environment that protects and rewards both content providers and customers."

KnowledgeCrush.com customers are also the first to enjoy the ability to create their own online stores to sell and resell content to their clients; reaching more people than is possible by attending their training courses. A royalty payment will be issued to the original content provider every time their content is bought and sold.

Clients like Dr. Stacy Blake-Beard, a nationally recognized professor at a leading Boston college with an active consulting practice, are already on board.

"I see KnowledgeCrush.com as a forum for engaged professionals interested in gaining access to the latest intellectual and practical knowledge to help them move up their learning curve," says Blake-Beard. "Placing my material (webseminars, presentations, teleconferences and audiobooks) on KnowledgeCrush.com represents a tremendous opportunity for me to grow my practice and develop an innovative and secure source for generating new revenue."

The 9thXchange's technology also allows companies and consultants to enhance long-term productivity by providing a secure method to disseminate key system designs that are germane to their organizations.

"Marrying our digital marketplace platform with Chrysalis Interactive's vast network of leading consultants was an easy decision," states John Bonaccorso, CEO of The 9thXchange. "This opportunity not only allows mentors and leadership executives a secure way of selling their product, but also permits their customers the ability to legally resell it, acting as content distributors for their favorite mentors."

 
9thXchange Philosophy
The 9thXchange passionately believes in protecting the rights of the artist and the art form, while rewarding the artist and the consumer. Through innovation and commitment to the latest technologies, our reliable and secure digital marketplace combines the full rights of content owners with the ease of use demanded by today's consumers. 9thXchange allows the true value of digital content to be realized by all.