David Rasmussen has joined The 9thXchange, an Orlando-based Company, as Chief Operating Officer.

Mr. Rasmussen brings over forty years of business and technology management expertise to help senior management improve the business value of people. He will utilize his abilities to help promote the expansion of The 9thXchange, the first new media, multi-platform, all digital file marketplace backed by a unique perpetual royalty system.

John Bonaccorso, President and CEO of The 9thXchange affirmed, "Mr. Rasmussen's vast knowledge of business, technology, and infrastructure management is unsurpassed. Additionally, not only can he administer the technology, but also foster teaming among the people who develop it."

Prior to joining The 9thXchange, Mr. Rasmussen has enjoyed executive business positions that include over twenty years with InterVoice-Brite (telecommunications) and Digital Equipment Corporation (computer systems), with P&L responsibilities for business units of over $100 million in revenue. In technology management, he has served as CIO for Brite Voice Systems (telecommunications) and CFX Corporation (banking) and as Strategic Systems Officer for ReliaStar Financial Corporation (insurance). He served as IT Director for Digital's Worldwide Sales and Marketing Group and is a graduate of the University of Denver.

The 9thXchange, Inc. announces the first new media, multi-platform, all digital file marketplace backed by a unique legacy royalty system. It is the most robust offering that provides the first controlled and verifiable marketplace for the sale, re-sale and exchange of all types of digital merchandise. Unlike iTunes, The 9thXchange offers sales and re-sales between consumers of multimedia files, software, music, games, cartoons, documents, and digital memorabilia, regardless of platform, file type, or creator, thereby creating a universal trading environment.

"Now content companies can allow consumers to treat content as a "product" and to sell and re-sell their content. These companies will reap an unimaginable amount of new revenue in the very content they are now restricting," states John Bonaccorso, CEO of the 9thXchange. "We challenge content providers to think about their content in a new way. Instead of a licensed product that they need to prevent their customers from sharing and re-selling, we want them to see the enormous resale value their products can bring."

"I witnessed the battle between content companies and their customers for five years and realized that there had to be a better way for content companies to sell their content and make more money, while allowing consumers to truly own buy and re-sell that content," said Bonaccorso. "We took it upon ourselves to do something about the way digital content is bought and sold."

The 9thXchange offers companies the backend infrastructure and support to launch their own branded digital merchandise marketplace on their own web sites. Files can then be auctioned, sold, and re-sold through either the private label website or The 9thXchange's retail website (www.9thX.com). This creates cross-level marketing opportunities for all.

The 9thXchange has also been a key proponent in encouraging greater protection for content providers while granting consumers more rights as well. Working with Hollywood, Silicon Valley and major content providers, we are at the forefront of successful efforts to extend the transparency of digital content sales throughout the Internet community.