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Company Takes on iTunes with First-of-Kind Digital Stores

ORLANDO, FL, September 25, 2006: The 9thXchange today announced the successful launch of its Beta site, www.9thX.comwhere digital content owners and consumers can now buy and sell files with confidence in a fully-functional digital marketplace. Additionally, the site allows each member to have their own store allowing members for the first time to legally re-sell content. The Company's platform ensures content owners are provided royalties on each sale and re-sale. The 9thXchange has led the way with the only true, end-to-end digital marketplace that handles all transactions between buyer and seller. This includes secure file transfers, payment collection and disbursement of funds to seller and royalties to the original content owner.Content creators can instantly create their own storefronts where they can easily upload and manage their content. Buyers can leisurely browse these stores or quickly search for a specific topic or genre to purchase content and build their own personal library. Collectors looking for unique, rare or vintage digital material can also purchase limited edition content protected by digital rights management technology (DRM) which ensures the authenticity of the files. The 9thXchange has pioneered the concept of limiting supply below demand to create buying and selling opportunities not currently available."This is a day to celebrate the beginning of a digital revolution," says John Bonaccorso, President and CEO of The 9thXchange. "We have created a truly unique marketplace that not only finally provides buyers a safe way to purchase and re-sell content but also protects the intellectual property rights of the content owner and provides them with royalties forever."

 
9thXchange Philosophy
The 9thXchange passionately believes in protecting the rights of the artist and the art form, while rewarding the artist and the consumer. Through innovation and commitment to the latest technologies, our reliable and secure digital marketplace combines the full rights of content owners with the ease of use demanded by today's consumers. 9thXchange allows the true value of digital content to be realized by all.