neilson marketing

There are many insurance companies out there, but the difficulty is in being the one consumers turn to when they need help. You could rely on word of mouth and handing out your business card, but to keep up in today’s marketplace you need a solid online presence and a way for consumers to find you. The solution is SEO for insurance agencies.

The Importance of a Good SEO Strategy

Many people understand SEO as a technique that inputs certain keywords to your website content. That’s true to an extent, but it’s so much more than that. It’s also a way to organically generate leads by researching terms and phrases that are important to your audience and then implementing those words into your content. When you do that, your website can then perform the following tasks:

  • Rank in search engines
  • Bring traffic to you
  • List in local searches
  • Stand out from the crowd

There are many aspects that go into an SEO strategy, as laid out by the information at This includes updating keywords and continually refreshing content with the new words.

Put Together Your Strategy

The keywords you use are dependent on your services and your audience. However, SEO for insurance agencies begins with an understanding of why it is important. From there, you can design your strategy with the benefits in mind.