Some people think insurance marketing brochures are relics of the marketing past. However, these can be powerful tools used for informing consumers about your products and services. To make the most out of them, you need to know how to craft an effective brochure so it helps drive and support your marketing strategy.
How To Use Brochures
Brochures may not have the same level of visibility as sales letters or digital marketing efforts, but they can be found everywhere in our daily life. For example, you may see them when you visit the doctor’s office or the pizza place down the street may have their menu listed on a brochure. So, how can an insurance agency use them? In much the same way, by explaining the services you offer and informing customers about how your products work. To do that, you should include the following in your design and layout:
- Useful bits of information
- Charts or graphs
- Graphic and images
- Promotional information or discount offers
Create Your Own Brochures
Insurance marketing brochures are a cost-effective method to explain to your consumers about who you are, what you do and how you can help. You can look at the examples on https://www.tangramins.com/ to see how brochures are used and what they can look like. Then, you can make your own and implement this marketing method into your own plan.