How to Land New Consultancy Customers


How to Land New Consultancy Customers

There are many fields where working as a consultant can prove valuable and lucrative. However, there are many challenges of consultancy services. Landing new customers is a top challenge for many consultants, but there are steps you can take to improve your chances.

Client Portfolio

As referenced on, finding and landing new customers poses challenges in today’s market. A client portfolio can help your business remain stable once a project ends. The portfolio creates a revolving door of projects rather than focusing on only one-off projects.

Quality Website

Use your website to draw attention to your business and generate leads. A quality website is a must-have regardless of your industry. You can create a blog focused on your area of expertise. Add in some videos to grow your audience reach. Then link these posts to social media accounts to grow your reach.

Niche Focus

Focus on your specific area of expertise. Rather than being a Jack of all trades, focus on a specific niche. This allows you to craft blog topics and posts that maximize your exposure and make you look like the expert. Marketing yourself as a niche expert is easier than reaching a wider audience with more competition.

Landing new clients is only one of the many challenges of consultancy services. However, with a little work, you can generate leads that grow your client portfolio and create a stable, profitable business.