If you’ve been worrying about whether you’ll be able to catch the field hockey, table tennis or synchronized swimming from this year’s Olympics online, fret no more: NBC says it will be streaming absolutely everything it can, live, for your viewing pleasure.
The New York Times reports that NBC is changing its policy for this year’s games, because of the changing way we’re all consuming video. Rick Cordella, vice president and general manager of NBC Sports Digital Media explains:
“The hot topic is always, ‘Why don’t you show all your sports live?’ We wanted to take care of that… Whatever is on schedule that day, if cameras are on it, we’ll stream it.”
That means that all 32 sports will be streamed, live. At the 2008 Beijing Summer Games, 25 sports were streamed live—the difference being that the most popular sports weren’t streamed to avoid cannibalization of the prime-time TV show. Now, the web audience is considered to be important enough to scrap that idea. Score one for the internet. [New York Times]
Image by AP Photo/Thomas Kienzle